Home Staging for Top-Dollar Sales: A Workbook for Applying Design and Marketing Psychology Strategies

Finally!

Home Staging for Top-Dollar Sales
A Workbook for Applying Design and Marketing Psychology Strategies

Publication date: February 17, 2006
108 pages 8 x 11 1/2 inches

Table of Contents:

PART ONE
Prepare Your Property for a Top-Dollar Sale
1. Prepare Yourself and Your House
2. Marketing Psychology Groundwork
3. Existing Conditions and Desired Results
Prioritize and Plan Your Changes
4. Create an Overall Design Plan
Design for Your Target Market (Learn how to profile your buyer)
Establish an Overall Color Psychology Plan
5. Exterior Changes for a Fast Sale
Should you paint?
Front Yard Curb Appeal
Back Yard Magnetism
6. Interior Redesign for a Top-Dollar Sale
General Improvement Needs
The Psychology of Lighting
Window Covering Benefits to Buyers
Wallpaper: Love it or Lose it
Shine and Sparkle
Room-by-Room Interior Design for Top-Dollar Sale
Entryways that Welcome
Living Rooms that Promise Good Times
Kitchens that Evoke Easy Cooking and Enjoyment
Stunning Powder Rooms that Say Self-Indulgence
Festive Family Rooms that Express Happy Living
Home Offices that Convey Organization and Productivity
Main Bedrooms that Entice Fantasy
7. Home Staging with Design Psychology for Dollars
Entice Buyers' Sense of Lifestyle
Create Spaces to Suggest Joyful Living

PART TWO
Sell Your Home with Marketing Psychology
8. Ready to Sell
Your Personal Safety
Readjust Your Sales Price
Secure Your Buyer's Interest with a Home Selling Scrapbook
9. Advertise for Greatest Impact
Set Your Budget
Create Flyers with Marketing Psychology
Create a Financial Flyer for Your Buyers
Get the Phone to Ring with Newspaper Ads
10. Find a Real Estate Agent Who Works for You
11. Prepare to Show with a Checklist
Design Psychology "Lifestyle" Home Staging
Choose Your Home Buyers
12. Protect Yourself with a Sales Contract
13. Keep Your Sale on Track
Home Buyer's Borrower Instructions
Home Staging after the Sale
14. Protect Your Profit after Sale

Endnote
Index

Companion to Sell Your Home for Top Dollar--Fast! Design Psychology for Redesign and Home Staging, which has sold out three times and has a new edition updated in January, 2006. See Sell Your Home Fast.

###